What is Maarg AI?
Maarg AI is a full-stack marketing intelligence platform that helps brand teams and agencies plan, execute, and optimise campaigns using AI. Built by Footprynt, it combines influencer discovery, AI content generation, campaign simulation, and audience analytics into a single workspace.
The platform is designed specifically for India and Southeast Asia — supporting Indian languages, local influencer ecosystems, and platforms like Meta, Google Ads, and WhatsApp Business.
Features
Influencer Discovery
Search 200M+ creator profiles. Filter by category, engagement quality, audience demographics, and brand safety. AI ranks best-fit creators for your campaign objective.
AI Content Studio
Generate ad creatives, email campaigns, WhatsApp Business templates, and video scripts with storyboards using generative AI. Save everything to the Content Hub.
Campaign Management
End-to-end campaign planning across influencer partnerships and paid channels (Meta, Google Ads, WhatsApp). Budget tracking, milestone management, and performance analytics.
AI Copilot
Conversational AI assistant for campaign briefs, strategy, and ideation. Powered by a multi-agent LLM runtime — ask questions, get structured outputs.
Audience Management
Build and manage audience segments. Import contact lists via CSV, create rule-based segments, and sync to campaign targeting.
Media Planner
AI-assisted budget allocation across paid and owned channels. Simulate campaign outcomes before committing spend. Risk flags included.
Market Signals
Monitor competitor activity, trending categories, and audience sentiment signals to time campaigns for maximum impact.
Data Hub
Import brand assets, audience data, and third-party integrations. Connect Meta Ads, Google Ads, and Shopify to unify your data.
Agent Studio
Configure and monitor the AI agents that power platform automations — from content generation to influencer scoring.
Who It's For
- Brand marketing managers and CMOs at D2C and consumer brands in India and Southeast Asia
- Performance marketing agencies managing multi-brand campaigns across influencer and paid channels
- Shopify merchants scaling influencer marketing and connecting store data to campaign ROI
- Content and creative teams needing AI-assisted production for ads, emails, and social content
- Strategy teams that need simulation and risk analysis before committing campaign budgets
How It Works
1. Connect your brand data
Import brand assets, audience lists, and integrate your ad accounts (Meta, Google) and ecommerce store (Shopify). Maarg AI builds a brand context that informs every AI recommendation.
2. Plan your campaign
Use the AI Copilot or Campaign builder to define your objective, audience, budget, and channels. The AI simulates expected outcomes and flags risks before you start.
3. Discover influencers
Search the 200M+ creator database. Filter by niche, platform, engagement rate, and audience demographics. AI recommends the best-fit creators and estimates ROI per influencer.
4. Generate content
The Content Studio generates ad creatives, emails, WhatsApp templates, and video scripts aligned to your brand tone and campaign brief. Save to Content Hub and assign to campaigns.
5. Launch and optimise
Track campaign performance across all channels in real time. AI surfaces recommendations for reallocation, creative refresh, and audience expansion as results come in.
Frequently Asked Questions
Is there a free trial?
Yes — Maarg AI offers a 7-day free trial. Sign up here.
What languages does the AI support?
Content generation supports English and major Indian languages including Hindi. The platform interface is in English.
Does it integrate with Shopify?
Yes. Connect your Shopify store to attribute influencer-driven revenue, measure campaign ROI against actual sales, and use product data in AI content generation.
How is influencer data sourced?
Maarg AI aggregates public creator data from Instagram, YouTube, and other platforms. The database covers 200M+ global profiles with a strong focus on Indian creators.
What AI models power the platform?
Maarg AI uses OpenAI GPT models for text generation and strategy, gpt-image-1 for ad creative generation, and a custom multi-agent LLM runtime (LangGraph) for complex workflows like campaign planning and influencer scoring.
Is campaign data kept private?
Yes. All campaign data, brand assets, and audience lists are scoped to your workspace and never shared across tenants. Data is stored on Google Cloud Platform (GCS + PostgreSQL).
Get Started with Maarg AI
7-day free trial · No credit card required · Setup in minutes
Start Free TrialQuestions? Email us at manoj@footprynt.in