# Maarg AI

> Maarg AI is an AI-powered marketing intelligence platform for brands, D2C companies, and agencies. It combines campaign management, influencer discovery, AI content creation, and audience intelligence into a single workspace. Built and operated by Footprynt (footprynt.ai), based in India.

## What Maarg AI Does

Maarg AI helps marketing teams plan, launch, and optimise full-funnel campaigns using AI agents. Key differentiators:
- **200M+ creator database** for influencer discovery and matching
- **AI Copilot** for conversational campaign planning, briefs, and strategy
- **Content Studio** that generates ad creatives, email campaigns, WhatsApp templates, and video scripts using generative AI
- **Full-funnel simulation** — models campaign performance before spend is committed
- **Risk-aware recommendations** — flags budget, audience, and channel risks proactively
- **Shopify integration** for D2C brands connecting online store data to campaign performance

## Features

- **Campaigns** — end-to-end campaign planning and execution with budget tracking, channel management (Instagram, Meta Ads, Google Ads, WhatsApp), and performance analytics
- **Content Hub** — AI-powered content studio for generating and managing ad creatives, emails, WhatsApp templates, and video scripts; stores brand assets in Google Cloud Storage
- **Influencer Discovery** — search and evaluate influencers by category, audience fit, engagement quality, and brand safety signals across 200M+ creator profiles
- **AI Copilot** — conversational AI assistant for marketing strategy, campaign briefs, ideation, and analysis using multi-agent LLM runtime
- **Audiences** — segment and manage contact lists with rule-based audience builder; supports CSV import and CRM-style contact management
- **Data Hub** — import and manage brand assets, audience data, and third-party integrations (Meta, Google, Shopify)
- **Market Signals** — competitor intelligence, trend monitoring, and category signals for campaign timing
- **Media Planner** — budget allocation and channel mix optimisation across paid and owned media
- **Strategy** — AI-assisted campaign strategy builder and goal-setting framework
- **Agent Studio** — configure and monitor the AI agents that power platform automations

## Technical Stack

- Frontend: React, TypeScript, TanStack Router, Tailwind CSS
- Backend: FastAPI (Python), PostgreSQL (Neon), Google Cloud Storage
- AI: Multi-agent LLM runtime (LangGraph), OpenAI GPT models, image generation via gpt-image-1
- Infrastructure: Google Cloud Platform

## Target Users

- Brand marketing managers and CMOs at D2C and consumer brands in India and Southeast Asia
- Performance marketing agencies managing multi-brand campaigns
- Shopify merchants scaling influencer and paid channels
- Content teams needing AI-assisted creative production

## Pricing

- Free trial available (7 days)
- Subscription-based SaaS; pricing on request

## Application URLs

- App: https://maargai.footprynt.ai
- Login: https://maargai.footprynt.ai/login
- Company: https://footprynt.ai
- Contact: manoj@footprynt.in

## Notes

- All product features require authentication. This is a B2B SaaS application.
- The platform is designed primarily for the Indian market with multi-language support (Hindi, English, regional languages).
- API base: https://maargaiapi.footprynt.ai